“Embrace Life” named YouTube ad of the year

Embrace Life YouTube's Ad of the Year
Embrace Life YouTube's Ad of the Year

YouTube has named their ad of the year, and it’s proof from the United Kingdom that a powerful ad will almost always have a simple message.

“Embrace Life,” a PSA for the Sussex Safer Roads Partnership, is quite simply a reminder to always wear your seat-belt, but it also reminds drivers about the best reason to stay safe on the roads as well: their families and loved ones.

Watch the ad below:

(As a side note though, how bad is it that I thought at first that it was an Xbox 360 ad for Kinect?)

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W. Andrew Powell lives, sleeps, eats, and breaths movies and entertainment. Since launching The GATE in 1999 Andrew has enjoyed being a pest to any publicist who would return his calls.In his "spare time," Andrew is also an avid photographer, and writes about leisure travel and hotels around the world.