Embrace Life YouTube's Ad of the Year

Embrace Life 's Ad of the Year


YouTube has named their ad of the year, and it’s proof from the United Kingdom that a powerful ad will almost always have a simple message.

“Embrace Life,” a PSA for the Sussex Safer Roads Partnership, is quite simply a reminder to always wear your seat-belt, but it also reminds drivers about the best reason to stay safe on the roads as well: their families and loved ones.

Watch the ad below:

(As a side note though, how bad is it that I thought at first that it was an ad for Kinect?)

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W. Andrew Powell
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W. Andrew Powell lives, sleeps, eats, and breaths movies and entertainment. Since launching The GATE in 1999 Andrew has enjoyed being a pest to any publicist who would return his calls. In his "spare time," Andrew is also an avid photographer, and writes about leisure travel and hotels around the world.

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