This has been driving me nuts. Every time I hear the most recent ad for Metro (the Canadian grocery store chain) I could have sworn it was David Duchovny doing the voiceover. I did a Google search but couldn’t find a thing to suggest it was him (and really, why would it be him?), but apparently I’m not the only one who is confused.

Some company has been plastering Toronto with ads featuring the earth-shattering, highly compelling intro “er” and the edge of a letter. So far, it’s anyone’s guess which company is behind it, but I don’t care. The problem for me is that teaser ads should, well… tease. Nothing about this ad tempts me to find out [...]

Every year, even if I don’t like the teams that end up at the Superbowl, I have to watch the game. I was a Denver Broncos fans since I was a kid, and I only stopped following them when John Elway retired.
Like most Canadians, who can’t see the American ads during the show, I end [...]

The Toronto Star has a great article about some of the best advertising from the past year, pointing out however that 2007 “wasn’t a good year for TV ads”.
In Peter Goddard’s piece he point to some clever ads, like the WSIB’s injured workers, or the Apple Versus Mac spots, as being highlights from the year.
Apple [...]

If you’ve been watching TV recently you probably keep seeing these Joe Fresh Style ads with the dancing girls and the title “Hooray For the Holidays”. Now, the ad is pretty cool for just a clothing ad, but the reason it actually works is because that song is totally addictive.
For anyone wondering the song is [...]