The Toronto Star has a great article about some of the best advertising from the past year, pointing out however that 2007 “wasn’t a good year for TV ads”.
In Peter Goddard’s piece he point to some clever ads, like the WSIB’s injured workers, or the Apple Versus Mac spots, as being highlights from the year.
Apple Macintosh Computers Mac-vs.-PC spots. Hipster Mac and squares-ville PC have been going at it all year with the cool, better-looking Mac always emerging the winner. The animated Christmas spot continues the trend. Goofy old PC, ever the klutz, actually changes a line in the tune “Santa Claus Is Coming to Town,” to “he sees when you’re in sleep mode.” I liked this spot so much I went right out and bought a PC. He’s my kind of nerd.
The thing is, I don’t even think these ads are that clever. They’re really just the best of the year, which doesn’t say much when this was such a crappy year for ads. I’ll admit that I liked those Mac and PC ads when they started, but they wore very thin and my problem all along has been that they show the usual insane pretense: Mac users think PC users are idiots. (Why don’t they show an ad about a gamer trying to run the latest hot title on a Mac? What’s that? It’s not available for Mac? Shocking.)
Anyway, I’d love to hear what people think are actually the best ads of 2007. Being a movie fanatic I loved Blockbuster’s “movie-quote” family – might be one of my faves, but I’m not sure I’d say it’s the best of the year.