In Peter Goddard’s piece he point to some clever ads, like the WSIB’s injured workers, or the Apple Versus Mac spots, as being highlights from the year.
Apple Macintosh Computers Mac-vs.-PC spots. Hipster Mac and squares-ville PC have been going at it all year with the cool, better-looking Mac always emerging the winner. The animated Christmas spot continues the trend. Goofy old PC, ever the klutz, actually changes a line in the tune “Santa Claus Is Coming to Town,” to “he sees when you’re in sleep mode.” I liked this spot so much I went right out and bought a PC. He’s my kind of nerd.
The thing is, I don’t even think these ads are that clever. They’re really just the best of the year, which doesn’t say much when this was such a crappy year for ads. I’ll admit that I liked those Mac and PC ads when they started, but they wore very thin and my problem all along has been that they show the usual insane pretense: Mac users think PC users are idiots. (Why don’t they show an ad about a gamer trying to run the latest hot title on a Mac? What’s that? It’s not available for Mac? Shocking.)
Anyway, I’d love to hear what people think are actually the best ads of 2007. Being a movie fanatic I loved Blockbuster’s “movie-quote” family – might be one of my faves, but I’m not sure I’d say it’s the best of the year.