Some company has been plastering Toronto with ads featuring the earth-shattering, highly compelling intro “er” and the edge of a letter. So far, it’s anyone’s guess which company is behind it, but I don’t care. The problem for me is that teaser ads should, well… tease. Nothing about this ad tempts me to find out what the “er” stands for, or why I should care.
Bored subway riders are bound to feel relieved or something when the current dumb ads are replaced with the final versions, but the effectiveness of that campaign is going to rely solely on the results. Will anyone really be more impressed by the final ads because of this weak introduction?
For me at least, this just proves again that the art of great advertising is a rare thing, especially in Canada or the U.S. I can’t remember the last time I was really blown away by an ad campaign, but I’m waiting. Go ahead, er, impress me?