I’m a PC

As Apple continues to drive their “Mac vs. PC” campaign into the ground, Microsoft has stepped up (finally) with an ad campaign that I think says quite a bit.

In the ad campaign, famous and not-so-famous PC users introduce themselves (“I’m a PC and I wear glasses,” Bill Gates proclaims) following an introduction from a Microsoft employee who looks remarkably like actor John Hodgman, who plays PC in the Mac ads. “Hello, I’m a PC and I’ve been made into a stereotype.”

The ad is one of many from Microsoft’s new Life Without Walls campaign that is also inviting users to post their “I’m a PC” videos on the site. It’s bound to be mocked, and it’s obviously an easy target, but I think it’s a fantastic poke back at Apple’s now completely toothless ads.

Apple’s ads have also always reminded me of those cheap political ads you see every election that mock opponents because it’s far easier than coming up with something clever to say. They were amusing, for about a month when they first debuted, but I think Apple is overdue for a real ad campaign if they actually want to sell computers.

W. Andrew Powell lives, sleeps, eats, and breaths movies and entertainment. Since launching The GATE in 1999 Andrew has enjoyed being a pest to any publicist who would return his calls. In his "spare time," Andrew is also an avid photographer, and writes about leisure travel and hotels around the world.


  1. This ad is showing the outdated Shuttle cockpit, with mechanical instruments, instead of the current glass cockpit.

    How ironic that they are touting yesterday’s PC technology with yesterday’s cockpit technology.

  2. I’m a fan of quality, well-researched advertising. And I’m a fan of the space program. And I’m a fan of high-tech display and control devices.

    (I use Mac, Linux, Unix, and Windows, and find them all both useful and frustrating. As to the ‘yesterday’ part of it, the somewhat humbling and perhaps disturbing truth is that the next generation of users is more obsessed with mobile and ubiquitous platforms than they are with solid operating systems.)