I’m a PC

by W. Andrew Powell

As Apple continues to drive their “Mac vs. PC” campaign into the ground, Microsoft has stepped up (finally) with an ad campaign that I think says quite a bit.

In the ad campaign, famous and not-so-famous PC users introduce themselves (“I’m a PC and I wear glasses,” Bill Gates proclaims) following an introduction from a Microsoft employee who looks remarkably like actor John Hodgman, who plays PC in the Mac ads. “Hello, I’m a PC and I’ve been made into a stereotype.”

The ad is one of many from Microsoft’s new Life Without Walls campaign that is also inviting users to post their “I’m a PC” videos on the site. It’s bound to be mocked, and it’s obviously an easy target, but I think it’s a fantastic poke back at Apple’s now completely toothless ads.

Apple’s ads have also always reminded me of those cheap political ads you see every election that mock opponents because it’s far easier than coming up with something clever to say. They were amusing, for about a month when they first debuted, but I think Apple is overdue for a real ad campaign if they actually want to sell computers.

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3 comments

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Jeff Brown September 19, 2008 - 3:36 pm

This ad is showing the outdated Shuttle cockpit, with mechanical instruments, instead of the current glass cockpit.

How ironic that they are touting yesterday’s PC technology with yesterday’s cockpit technology.

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W. Andrew Powell September 19, 2008 - 4:16 pm

Now the question is, Jeff, are you a fan of Apple or Linux, or is it just that you think Microsoft is yesterday’s news?

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Jeff Brown September 20, 2008 - 11:24 am

I’m a fan of quality, well-researched advertising. And I’m a fan of the space program. And I’m a fan of high-tech display and control devices.

(I use Mac, Linux, Unix, and Windows, and find them all both useful and frustrating. As to the ‘yesterday’ part of it, the somewhat humbling and perhaps disturbing truth is that the next generation of users is more obsessed with mobile and ubiquitous platforms than they are with solid operating systems.)

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