As Apple continues to drive their “Mac vs. PC” campaign into the ground, Microsoft has stepped up (finally) with an ad campaign that I think says quite a bit.
In the ad campaign, famous and not-so-famous PC users introduce themselves (“I’m a PC and I wear glasses,” Bill Gates proclaims) following an introduction from a Microsoft employee who looks remarkably like actor John Hodgman, who plays PC in the Mac ads. “Hello, I’m a PC and I’ve been made into a stereotype.”
The ad is one of many from Microsoft’s new Life Without Walls campaign that is also inviting users to post their “I’m a PC” videos on the site. It’s bound to be mocked, and it’s obviously an easy target, but I think it’s a fantastic poke back at Apple’s now completely toothless ads.
Apple’s ads have also always reminded me of those cheap political ads you see every election that mock opponents because it’s far easier than coming up with something clever to say. They were amusing, for about a month when they first debuted, but I think Apple is overdue for a real ad campaign if they actually want to sell computers.