NIIVA’s smokey and sultry “Trigger”

NIIVA

“Buckle up!” because it’s New Music Friday, and NIIVA’s “Trigger” is a smokey and sultry track to ease you into the weekend.

The pop single is incredibly smooth, spicy and fun, but there’s a little edge, and NIIVA’s vocals are mesmerizing. She sounds like a siren–sweet and seductive, but a little dangerous–and the beat is groovy, and primal.

Originally raised in Bulgaria, NIIVA was born Gabriella Geneva, and moved to England with her family before coming to Canada when she was 15. Since then, she dove into the music scene, working with talented songwriters and producers including Kuya (Alessia Cara, Christina Aguilera), Jimmy Harry (Kelly Clarkson, Britney Spears), and Matt Beckley (Camila Cabello, Avril Lavigne).

Her single “Love Games” earned over 176,000 streams on Spotify alone, and of course we’ll be hearing more from her in the future.

Listen to “Trigger” below, stream the new single on your favourite service, and follow NIIVA on Twitter, Facebook, Instagram, and YouTube.

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