When organizers in Austin, Texas launched the South by Southwest (SXSW) music festival in 1987, they anticipated it would be a regional event drawing in less than 200 people–then over 700 showed up.
Jessica Linnay

Jessica Linnay
Jessica Linnay is a Vancouver-area creative and content writer specializing in sustainability, lifestyle and the arts.
Diversity and the juxtaposition of cultures are part of the formula for what makes Canada great–and nowhere does this intermingling rear its lovely head as brilliantly as in the creative works of our artists and music makers. A Tribe Called Red, a trio collective from the Nation’s Capital, presents one of the most unique multiculturally-driven acts of the decade in their fusing of traditional Native soundscapes with modern electronica genres. Now, with First Nations culture in North America gaining its rightful momentum, ATCR have taken reign as unintended, but welcome, pioneers of the movement for Indigenous recognition and respect.