Samsung launches new Galaxy phone at Galerie Alpha event

Samsung Galerie Alpha

Last night I got a glimpse of Samsung’s latest phone as the company celebrated the launch of the Samsung Galaxy Alpha with a party in Toronto at the Neubacher Shor Contemporary art gallery which featured photography, drinks, and a concert.

Those of us lucky enough to get an invite could “remix” photos from the phone–shots that had been taken by a mix of top Instagramers–which we could get framed, plus there were custom printed bags and photos, and Makerbot created art.

The party itself was an interesting mix of spaces to show off aspects of the new phone–from the speed of the autofocus to the vivid screen display–but while there was a lot going on, it was the concert that made the night.

Surprise guests Alvvays opened the show with their stylish pop music, followed by Austra, and Malaysian singer Yuna.
Check out some of my photos from the event below, plus a couple of highlights from Twitter and Instagram.

Photo remixing
Photo remixing
The art wall
The art wall
Makerbot art
Makerbot art
Alvvays on stage
Alvvays on stage
Alvvays performing
Alvvays performing
Alvvays lead singer Molly Rankin
Alvvays lead singer Molly Rankin


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W. Andrew Powell lives, sleeps, eats, and breaths movies and entertainment. Since launching The GATE in 1999 Andrew has enjoyed being a pest to any publicist who would return his calls. In his "spare time," Andrew is also an avid photographer, and writes about leisure travel and hotels around the world.