Video: First You Get the Sugar on Converse Rubber Tracks at NXNE

First You Get the Sugar

During this year’s North by North East festival in Toronto, Converse brought the mobile edition of their Rubber Tracks music studio to Canada for the first time, giving musicians a chance to work with Converse’s team of exceptional engineers.

On Friday, June 15, I dropped by the studio, which was set up inside Mushroom Studios on Queen West, and had a chance to tour the space and meet two of the bands–both Montrealers, for the record–who have been involved with Converse’s Rubber Tracks. Down in the studio, Nash was working on a track for his next album, and upstairs, First You Get the Sugar were relaxing and preparing for their performance that night at the festival.

Watch the interview with First You Get the Sugar below, who talk about how they found out about the Rubber Tracks studio, and what their plans are next.

And, yes, for the record, the band’s name is a reference to The Simpsons (“First you get the sugar, then you get the power, then you get the women…”).

W. Andrew Powell lives, sleeps, eats, and breaths movies and entertainment. Since launching The GATE in 1999 Andrew has enjoyed being a pest to any publicist who would return his calls. In his "spare time," Andrew is also an avid photographer, and writes about leisure travel and hotels around the world.