Buick looks to the future with Wildcat EV concept, and inspired 2024 Encore GX

by W. Andrew Powell
Heba Amin, National Marketing Manager, Buick

Buick’s future is clear and it was on display at the Canadian International Auto Show when the company brought the stunning Wildcat EV concept to Canada, showcasing what they see for the future.

One of the most striking designs at CIAS this year, the Wildcat EV is a rare concept car that’s more than a remarkable design. Buick announced they will use the vehicle design to inspire future vehicles, and their first example is already heading for production.

“The way we are treating the Wildcat and looking at it is that it’s really our visual representation of what our future looks like,” Heba Amin, National Marketing Manager for Buick said at the auto show. “It’s the perfect time now as we are going through this transformation journey, and you can actually see the similarities between the Wildcat and the Encore GX.”

The 2024 Buick Encore GX will become available later this spring in Canada, and it has a number of sharp new features, a sleeker front end, and a number of updates.

2024 Buick Encore GX
2024 Buick Encore GX

“The Encore GX is the first production vehicle that incorporates a lot of the new face of Buick design elements as well as technologies. Just looking at both of them, you can see the similarity with the front end, both of them incorporating a lot of the signatures for the new face of Buick, like the projector beam lamps on the front end.”

The new Encore GX also features Buick’s sleek new tri-shield logo, and inside a number of elements have been inspired from the Wildcat, including the impressive new Virtual Cockpit System.

“It blends a visually stunning display with connected technology,” she said, with a total display size of 19 inches.

“It’s basically two screens under the same glass panel, that’s an eight inch instrument cluster and an 11 inch infotainment screen. And there is more to come in terms of inspiration for what’s coming in terms of Buick’s future with the Wildcat.”

Looking ahead Amin also pointed to one other key change that will transform Buick.

“We are working on this plan towards an all electric future where the entire lineup will be all electric by the end of the decade,” she said.

Leading the changes toward that future, Buick has already announced their Dealer Community Charging program that will bring electric vehicle charging to under-served and rural areas.

Watch the video below for a look at the Buick Wildcat EV, the 2024 Encore GX, and more from Buick, Chevrolet, and GMC’s spaces at CIAS. Scroll below for more technical details on the Wildcat EV.

About the Wildcat EV concept

Features include cockpit-stule seats with cantilevered headrests, Artificial Intelligence, biometrics, a virtual cockpit system with a 30.4″ advanced floating screen, and a zen mode that includes aromatherapy to reduce the driver’s stress levels.

On the outside, the concept has semi-swing doors, flowing aluminum trim, micro-LED lighting, blade-style tail lights in the roof, and “turbine” style 18-spoke wheels.

The Wildcat name dates back 70 years to Buick’s 1950s lineup when the car was first revealed as a next-generation design. The company would launch another concept under the name in 1985.

2024 Buick Encore GX

The 2024 Buick Encore GX arrives in two styles, with the sporty ST trim, and the stylish Avenir trim, Buick’s luxury design.

Buick’s new SUV is the first in their lineup to feature the new 19″ Virtual Cockpit System, the redesigned tri-shield logo, while using inspiration from the Wildcat EV concept car.

That inspiration includes a forward-leaning front-end, modern grille, and exciting winged LED headlamps, as well as 18″ and 19″ wheel options.

And the cockpit system is impressive, with a display arrangement that’s easy to see, and in easy reach for the driver. It’s a superior system in every way.

Visit Buick.ca for more on the new SUV.

Buick Wildcat EV concept
Buick Wildcat EV concept

Photos by W. Andrew Powell/The GATE.

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