Levi’s and Jordan Brand have banded together once again to create two new products that combine the authentic history of Levi’s brand, and the sleek, sporty style that has made Jordan Brand so iconic.
Available today, on January 17, the two brands celebrated the 10 year anniversary of their first collaboration by releasing Jordan x Levi’s Air Jordan IV for $300 (CAD) and Jordan Reversible Trucker Jacket for $198 (CAD).
With the Levi’s x Jordan Reversible Trucker Jacket, the authentic Levi’s craftsmanship stands out, with classic worn denim, accents of red Flight Suit material in the armpits, and a distressed Flight logo emblazoned on the back. When reversed, the jacket transforms into a black Jordan flight suit featuring the Jumpman Flight logo on the back. The Levi brand is incorporated with the collar, which is accented with denim.
The Levi’s x Air Jordan IV have been transformed with the addition of the classic Levi’s denim. The shoes have a contrasting dark-to-light standard wash denim exterior and custom seam work. The Levi’s leather patch, which is usually found on the waistband of all Levi’s jeans, has been rebranded with the Jumpman logo and is featured on the tongue of the shoe.
“The inspiration is two iconic brands coming together and there’s a lot of energy around both brands at the moment so it’s a great time to collaborate,” says Steven Burns, Levi’s global design director for men’s bottoms.
“The details of the shoes and jackets share the same denim, the same wash, the same threads, the same weight,” Burns said. “I like that idea of technical sport apparel mixed with our authentic heritage because it gives it a different kind of edge.”
Select locations in the GTA are carrying the products, with Livestock Toronto carrying both the Jordan Reversible Trucker Jacket and the Air Jordan IV, while Levi’s Yorkdale will only stock the Jordan Reversible Trucker Jacket, and Capsule will be only carry the Air Jordan IV.
Around the world, Levi’s retail stores in Paris, Berlin, London, Shanghai, Osaka and Harajuku (Tokyo) will carry both the Jordan Reversible Trucker Jacket and the Air Jordan IV. In the United States, Levi’s San Francisco Market Street and New York SoHo locations will be carrying both the Jordan Reversible Trucker Jacket and the Air Jordan IV, and Levi’s San Francisco HQ Plaza, Michigan Ave Chicago, Las Vegas, Times Square NY, 34th Street NY, and Meatpacking NY will be carrying only the Jordan Reversible Trucker Jacket.