London native Alex Hepburn belts out soulful, modern, and powerful R&B in her first UK single, “I Believe”, arriving ahead of her debut album that’s coming out later this year.
The track is frankly gorgeous, and it feels more honest than a lot of singles. Calling “I Believe” a “feminist anthem”, Hepburn’s distinctly heartfelt, old-school style is dazzling, and powerful. Her lyrics are earnest and real, and it’s obvious that they mean a lot to the singer.
“I put my heart and my soul into making my music as authentic and as true to me as possible,” Hepburn said. “Unfortunately, I’ve lived through a lot of shit. I have a lot of baggage, but you have to find the positive in the situation you are in. My record and my words are always from the heart and I’m very, very proud of this record.”
Hepburn says that she takes a lot of influence from strong women in music, including Etta James, Adele and Mary J Blige, and Aretha Franklin, so it was fitting to feature a sample from “People Get Ready” in “I Believe”.
“Aretha is one of the most beautiful and strong female inspirations. I feel so blessed to have her vocal running through my track.”
Hepburn wasn’t always sure that she wanted to be a singer though. It took a gig in Paris to change her mind, where she got signed by Warner Music.
“It’s a big dream,” she said. “I worked loads of shitty jobs; I was a receptionist and a maid, but my boyfriend kept saying ‘you’ve got 500,000 plays online, you should try and do something with this!”
The up-and-coming singer certainly seems to have what it takes to make great music, and I can’t wait to hear more from her later this year.
“I Believe” was written by Alex and Chris Ballard (Christina Aguilera, Leona Lewis) and the track was produced by Craigie Dodds and Pete Boxta. The music video was directed by Sashinski.
Watch a clip from behind the scenes of the “I Believe” video: