Prism Prize winner Noah Pink

Rich Aucoin, Noah Pink top inaugural Prism Prize

by Guest

In its inaugural year, the Prism Prize, honouring the best music videos in Canada, announced on Sunday, March 24, that Halifax’s Rich Aucoin and director Noah Pink took the top prize for 2012, earning $5,000 for “Brian Wilson is A.L.i.V.E.”.

Juried by 100 journalists, filmmakers, bloggers, critics, programmers, broadcasters, and radio and television professionals–including The GATE’s own editor W. Andrew Powell–the Prism Prize was judged based on originality, creativity, style, innovation, and effective execution.

“It was an extremely close race,” Prism founder Louis Calabro said, “but in the end, Pink and Aucoin‘s video landed the most votes. The video has a simple and smart concept and the tone is fun and frantic and that clearly resonated with our jury.”

During the reception at the Soho House in downtown Toronto, other awards were given out, including the Prism Prize Audience Award, which went to Montreal’s Arcade Fire and director Vincent Morisset, based on a public-poll, for “Sprawl II”.

The Prism Prize is already beginning to plan for next year. For more on the award and winners, head over to www.prismprize.com.

Photo courtesy of Prism Prize.

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